Learn and connect with Kathryn Cordina. 

Please describe your role?
The most important part to my role is always taking care of the customer, weather it is an integrator, consultant or end user. I spend a lot of time listening to customers needs and pairing them with the right SCT solutions. Helping customers with projects is a fantastic feeling. I like when solutions we discuss help solve a problem. I also update and train customers on new technology. At SCT, I get to stretch my talents in the Marketing and Training department as well. I love learning and it's really exciting to wear a few different hats. Our Business Development team works together and it's fun to work hard, help grow business and work on cool projects.

If you worked in another industry, what struck you when you first entered the AV industry?
AV was my first "real" job out of college. What struck me as unique were the people. So many amazing folks that wanted to work hard, have fun and make sure to go above and beyond for the customer. Plus, I've met some amazing musicians in our industry! Most of them have cool stories about being on tour with cool bands. Love it!

If you have been in the industry a while, what are some of the biggest changes you have seen, if any?
It has been fun to see some of the changes in the industry. One of the best is the increased number of women since I started. We are still not at the numbers we would like, but over the last 25+ years, the percent has grown. I look forward to it growing even more! Another big change was going from an analog world to digital. The technology has evolved in an exciting way and continues to be innovative. The video walls and content are incredible these days!

Do you have any recommendations for “must read” books relating to business; being a woman in business, business in general or motivational books?
I just recently finished 2 great books. The 5 Second Rule by Mel Robbins and Green Lights by Matthew McConaughey. Both I would highly recommend. Great reads that let you look at your life, how you deal with different scenarios and how to overcome fears.

What do you do in your free time?
In my free time, I like to golf with my husband, take my Doberman, Mookie to the park and see friends and family. Every morning, you can find me in the gym. Todd (my husband) and I enjoy traveling and hiking. I love watching pretty much every sport (Go Cowboys!) and sometimes I get a chance to relax with a good Netflix or Prime series. (loved Jack Reacher) I also co-lead the Dallas chapter of the AVIXA Women's Council. I love that we volunteer for charitable events, including STEM events for elementary students. Talking about AV with elementary kids is really fun.

Introducing Wave-Makers, our member spotlight. Each month we ask some of our inspiring members to answer a few questions about themselves.  We are starting with our membership committee co-chairs Cheryl Walton and Carrie McKenzie-Bush, as we kick off our 2nd year of WAVIT. Here is a little more about the two of them, feel free to reach out if you need questions answered about membership or getting someone recruited. They are also at many industry events this year across the country , so if you see them, please say hi, they'd love to connect with you.